Charms Talent Agency are a locally owned talent agency in Baltimore, looking to expose Charm City’s talent!! No matter if your talent is acting, singing, designing, modeling, rapping or dancing. We are all about Charm City's love for artists.

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Let’s keep it 300 as I like to say. Everyone in the entertainment industry is passionate about their talent and sharing their talent with the world; but the honest truth is, no one can do it alone. So, what’s the tool an artist needs to find others who will help them reach this goal? The answer is, networking; some call it building bridges, relationships or simply face to face marketing. I’d say it’s all 3 interchangeably.

 

I know that the topic of networking can be a bit stressful for a newbie, amateur or the starving artist. But don’t let your anxiety get the best of you. We all get nervous at one time our another, but you don’t have to be in this instance and its counter productive.

 

Networking is so important to your career and the journey it’ll take, but it doesn’t have to make you sweat. I want you to think of networking as a relay team. I use this analogy because I was an arm on my high schools relay team. Let me tell you, all 4 of us ladies were crucial to the effort of finishing those races and getting our well deserved medals. The key was that it would take all four of us to reach the goal. The way this race is won and the endurance it requires, took the effort of the entire team.

 

I’m going to share with you why networking is essential to reaching your goals and how to use this skill to your advantage as well as be an arm that assists with the goals of others on that same team.

 

When you sign up to join the track team most likely you have a set goal in mind. It could be that you’re trying to get in shape, or you’re passionate about running, or you could be trying to follow in the footsteps of a parent or a mentor. You’re not aware and neither is the coach as to whether or not you’ll be able to deliver what’s expected to win a gold medal, but you took the first step by signing up. Don’t wait one more moment. So go ahead & register for that networking event.

 

Ok! You’re signed up with your goals in mind. Next is preparation to meet the other team members and to discuss with them what your goals are as well as what you have to offer to assist with their goals in reference to the team. This is exactly what happens when networking; you are given the opportunity to share your goals and interests with other like minded people as well as learn the goals and aspirations. This canvas gives opportunities to learn about others and vice versa. So don’t be shy, tell them what you’re crazily passionate about and what you’re going to do with it.

 

Now, to find out who will run in what events. The coaches will assess your physical stature and strength levels to decide where they think you’ll excel. In networking, your figurative coach would be your current training, skills and expertise. These are things you have to offer to the other team members and/or networkers to possibly assist with their aspirations. This is very, Very important; as I stated earlier on this post, networking is building bridges and relationships.

 

The bridge is the means to getting from one point to another without having to encounter an obstacle. A relationship is the connection, link or alliance of two or more individuals. I’ve defined these terms so you can understand that networking is a give and take procedure; with hands always in exchange. Once this is established, its time to work, train and condition to be ready to win your gold medal.

 

Once a relationship, bridge or alliance has been formed, the time will come when the baton will be passed to you and you have to be great enough to get it to the next team member without complication. You must be prepared for successful execution when an opportunity is delivered to you through your network. Its pertinent to represent yourself and your network exceptionally. All you have to do is what you do best. Go for the Gold!!



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photo credit: community.spiceworks.com

 

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When pursuing a career in the entertainment industry there are essentials that are absolutely necessary for any form of talent to have in order to market themselves and obtain growth opportunities. One of the essentials and the first and foremost important one is the “photo”, “snap shot”, “picture” or “head shot”. Yes! This is the most important tool any artist should have to begin marketing. An artists’ photo is used to initially present themselves to potential employers and the world for that matter.

 

Please don’t be fooled, you do not have to spend tons of money on photography, wardrobe, stylist and a makeup artist. Thats not necessary to execute the small task of snapping the right pic to get your career started. A friend or family member, camera phone and a few easy essentials will get you going perfectly. Lets get started…

 

Employers (Directors, Producers, Editors, etc.) are only interested in one thing once your photo lands in their hand, and that is to see if you are what they are looking for in talent. Trust and believe they already have a vision of what they need and want for their production. Employers want to see what they’ll really get if they hire you, so it’s best to keep the photos as natural and distraction free as possible.

 

Meaning, don’t pile on a ton of makeup; less is more. No extravagant hair styling; a simple  hair style is preferred. Definitely do not filter nor photoshop your images; if an employer comes across an edited photo, they’ll most likely discard it if they didn’t state that its acceptable.

 

The great thing about professionals who hire talent for productions and events is that they have the level of expertise needed to decipher your physical attributes and envision the possibilities of your look. Sometimes, what an artist may deem as an imperfection is actually the unique trait they may be looking for. So, show them what you’re working with! Also, to keep the look natural, wear a solid colored outfit with colors that contrast against your skin complexion. Please be sure to wear a full outfit; by no means submit any nude, semi nude, implied nude or sexually hinting photos. This is distasteful in the industry.

 

Another absolute definite is to locate yourself in front of a solid background; other people, art work, multiple colors and patterns are super distracting to the person viewing the photo. Just ask yourself, “Do I want my potential employer to hire me, the 3 people, Or rather the Beyonce’ poster behind me?”. I’m hoping You want to be hired! If this is the case, only show Yourself and give the best view possible. Be sure that there is great lighting where you’re located and no shadow. If you are hired, the production lights will be even brighter, so just prepare yourself.


Please keep these tips in mind when shooting a quick snapshot or selfie for a submission. It could win you the gig!

Visit  www.CharmsTalentAgency.com

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photo credit: theguardian.com

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#CharmsTalentAgency is now seeking various #Talent for professional paid opportunities in:

#Maryland #NewYork #Florida #California #Texas #Georgia #NewEngland #Nevada #Illinois 

Males & Females….18yrs & up…..

#Caucasian #AfricanAmerican #Hispanic #Asian #SouthAsian#NativeAmerican #MiddleEastern #SoutheastAsian / #PacificIslander#AfricanDescent #EthnicallyAmbiguous / #MixedRace 

#TV #PerformingArts #Video #Modeling #Film #Voiceover 

Submit photos/pics, resumes/experience, location, availability & contact info to CharmsTalent@gmail.com

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What I’m going to cover with you all today is the topic of image. Image is one topic that can have an artist stumped as to what to do, where to start and how to do it. But this is necessary to decide before you present yourself to the public, because the first impression is as important as ever. However, style is only one aspect of an artist’s first impression. Without image, no one will know what you really represent.  Your representation as an artist, as talent begins with your personal style.

Your style or look should replicate yourself, basically be your form of self-expression. To harness this self-expression, you must look within; consider what your great at, what makes you smile, what motivates you, what boosts your confidence. These things will give you a head start as to what your image should stand for because these things will allow you to exude confidence and self-security, and that is exactly what you want to sell!

For example, for a dancer who loves to dance to Reggae and who aspires to be hired as a dancer; this dancer should choose outfits and music that will provide them of that Caribbean bliss they love to perform to. They will own confidence and it’ll drive them head first into their groove where they’ll dance like no one is watching; and guess what? Consequently, their level of happiness with their mental state will draw in their audience and capture them.

My point is the same passion you put into your talent itself, should be the same passion and focus you put into expressing yourself through your image. When you’re an artist, whether aspiring, amateur or experienced, you are always in the spotlight. Trust! Now, with that being said, you must always have it together. Not so much just looking good, but more so feeling good, because…… Yes! You guessed it! Feeling good will make you look good! That’s why you must dig deep and find that sexy, captivating and enticing you; because that is what sells. I don’t use these terms in reference to intimacy or sexually; I use these terms referencing confidence. If confidence isn’t the first attribute you offer your audience, whether it may be an A & R, Director, Photographer or your fans….. Just sit down! Border line arrogance is even good, lol! I’m joking… but not really.

I say this because if you aren’t confident and self-assured in what you showed up to do, no one will trust you, and that means you’ve allowed YOUR opportunity to slip right through your fingers.  Listen up, John Battaglia (Image/Life coach amongst names such as Usher, Beyonce’ and Jessica Simpson) says, “People don’t get an impression from you, they get an impression from the image you project.” So basically, you can be screaming at the top of your lungs and pulling all of your hair out in your mind, but just don’t show it!

Find your image, own your confidence and connect to your audience genuinely and you will stand out.

Visit  www.CharmsTalentAgency.com

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As a child growing up, adults would always remind me, “Practice makes Perfect”. Whether I was reading, calculating math problems or trying to nail the triple jump…. My parents, teachers and coaches always said, “Practice makes Perfect”. When you’re a child, teen and young adult, older individuals will always tell you, “Practice Makes Perfect”!!

You know what? They were right! The more I recited, spelled and defined my vocabulary, the better I could articulate my thoughts and people around me began to ask me to proofread and edit for them. The more I studied and executed math problems, I scored higher on tests. The more I trained, strengthened and practiced, made me faster and stronger, and I killed my triple jump, along with earning medals for myself.

Singers, Actors, Dancers and Models, I’m sure you’re wondering, “Why am I telling you this?”

I’m telling you this because no one will take you seriously as an artist nor your talent if you don’t take it seriously; and if you’re not practicing to perfect your talent, you aren’t serious about your career. Meaning, if you truly consider yourself an artist and you want to deliver superior performances and have industry professionals take you seriously as an artist, hire you and to trust you to bring life to their visions and productions; show them that you’re a professional and not just an amateur shooting in the dark. You must practice, you must condition, you must develop yourself as an artist and consistently enhance your talent. Without training there is no trail of experience to prove to industry professionals your professed talent. Industry employers want and need to know that an artist is experienced enough for the production in mind so that hiring the artist is worth the investment.

Producers, Directors, Editors, etc aren’t in this industry to have a hobby, they are operating businesses that cost and every dime spent must be spent well and strategically.

Without practice there is no reason for these same industry professionals to trust that you will be able to deliver to the level of expectation set. Industry employers need to trust that you take your craft seriously because then, and only then will they trust you with their vision.

If you or someone you know are pursuing an entertainment career, it is so important to always expert your craft and present yourself as a professional. DMV, I’m sharing this information with you to help you succeed, to help you accomplish your goals of being successful and to land paying opportunities that will elevate your life.

Visit  www.CharmsTalentAgency.com

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This article is a follow up to, “Get your Exposure & Ace your Targets!” I decided to elaborate further on the topic of marketing because, it’s a passion of mine and it is one of the major, if not leading components to a successful career as an artist.

Let’s begin with defining Marketing as we did before; Marketing is the process of communicating to your target market/customers the value of a product or service for the purpose of selling that product or service (Wikipedia). Now, to make elementary since of this definition lets’ dissect and elaborate. First, you of course have yourself (artist/talent) as the product/business, you know who your target market is and you know you’d like to make a living while doing what you love to do. But the real question is, “How do you efficiently communicate with the market who wants to buy what you’re selling?”

As mentioned in paragraph 5 of the referencing article, options of communicating include websites, social media pages, online video forums and digital press releases. And I’d like to add another, which are mobile applications.  All of these tools of communication with your market allow you to use all of the material you have to reach out and speak to them. Write a blog that speaks about you as a person and as an artist. Share that info, your potential consumers want to know who you are, where you come from, what you believe in and why you’re presenting yourself to them and what you’re representing. They need this info to decide whether or not they can relate to you. While doing this, be sure to use your “Tags” and/or “Hashtags” to find other persons that may be like minded to you and any pertinent info about you and what you represent.

Video blog about your current project or interest, whats’ your motivation, what you’ve done so far and what’s coming next. This can interest and engage your audience as well as give them a sense of traveling your journey with you. Nothing’s more exciting than a journey people! Don’t be afraid to share with your audience, they want to be involved with you whole heartedly.  You could do a Q &A (Question & Answer)

. If you can accommodate your fan base and provide what they are looking for in entertainment, then you’ve Aced your Target. Which is the point, right? Right.

Visit  www.CharmsTalentAgency.com

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 photo credit: mgtowforums.com

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By: NickiB., Charms Talent Agency LLC

            After countless hours of coaching, writing, rehearsing, brainstorming, conditioning and practice, maybe even losing some hair; you’re looking for a return. At least a check! Whether you want a record deal, modeling contract or lead role. You seek a return on your investment of time, sweat and dedication to yourself, as an artist. At times do you ask yourself, “Why am I still a struggling artist? Or, when is my ship coming in?” You’re doing everything you can to make it to the top, but it seems it proves difficult to you.

            So, what is it? Why haven’t you scored a deal, contract or paying gig? What’s the hold up, right? Well, let me tell you. Even with being outrageously talented, working endlessly to become an expert at your talent; you must and I stress, you must first recognize that you are a business. For every type or size of business, MARKETING IS KEY! Marketing yourself will get you the exposure you need or the lack thereof can be of great detriment to an artist’s career. And let me tell you, it doesn’t matter what your talent is or what you do as an artist. This aspect is vital to your pursuit of a successful career. So, what is marketing?  Marketing is the process of communicating to your target market/customers the value of a product or service for the purpose of selling that product or service.

            So, mainly, Marketing is a communication process. Communication is the most important tool to use to get the exposure you need to enhance your career, educate the public as to what your expertise is, who you are and why they should be your consumer as well. In addition, when communications are used correctly you can ace your target audiences, gain consumers and GET PAID DOING WHAT YOU LOVE TO DO!

            Now, please keep in mind that the old ways of marketing as an artist may have been mailing comp cards & reels, it may have been word of mouth and in some cases even street promotions. The old ways were definitely true to success for the years it proved itself. But today, 2013 has endless innovative online possibilities of communicating with your audiences without knocking on doors, walking beats all day and persuading a friend to convince a friend of a friend to get you a face to face with a top executive or famous director. It is not only absolutely necessary to use the new innovative ways of marketing but its essential!

            You have options from custom websites, social media pages, online video forums and digital press releases. You! Yes you! Literally have your audience in the palm of your hand, Take Great Advantage! Flood the online media gates with everything that you are. Educate your fan base about you, about your artistry and give them a taste of your talent, interact with them & be consistent. These are Your Fans!

            More importantly than being accessible to your fan base no matter where they are online, you must, I stress you must know, your “Fan”. You must know your targeted audience, because you cannot be Everything to Everyone. If you realize this, you can save yourself from a headache! You’ll drive yourself bat crazy if you try to achieve the goal of being everything to everyone. You may be asking, “Nicki, How do I find out, Who my fan is?” Well, let me tell you. The best way to find out who your fan is, you must dissect your artistry. Get down to the specifics and the bare bone of what you represent; for example, if you’re a 26 yr. old male R&B singer from Baltimore city. Your “Fan/Audience” may be men & women between the ages of 18-32 who live in predominately urban areas.

            When writing your lyrics, performing, posting photos and videos; keep this audience in mind. Think of what gets their attention, what matters to them and the types of things that appeal to your audiences mind and emotions. Knowing this info can help you tailor everything you do to accommodate your fan. If you can accommodate your fan base and provide what they are looking for in entertainment, then you’ve Aced your Target. Which is the point, right? Right.

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You wake up every day with a ton of ideas of how to pursue your career and live your dreams. Some of these ideas are obtainable & doable; but others, not so much. But, I’m pretty sure all of the ideas revolve directly around you as an artist; actions that would tend to, let’s say, be to the greatest advantage to your development and marketing. But if you don’t have key resources, some tasks will prove difficult to execute. As an artist you still have to live & maybe you cannot dedicate yourself fully and your entire day to pursuing your dream.  So you think. J Some artists are full-time parents, students, employees & entrepreneurs, or all of the above! Of course, there are other things that may be top priority and may even take precedence over your career as an artist.

            But, let’s think a little different about pursuing your dreams & maybe even being able to dedicate yourself full-time without sacrificing your other priorities. In this beautiful roller coaster of life, we have the ability to take a different route or even go in reverse. But no matter which direction, you must still have the vision of your ending goal.  I know you think that you would have to literally be conditioning, developing, marketing & performing/producing your talent at least 14 hours of your 24 hour day to be fully invested in yourself as an artist. But I am here to tell you, you don’t, but you will ;) There are so many creative ways to pursue your dreams and still be productive as to developing yourself as an artist.

            Here’s the thing, you know what your good at. It doesn’t necessarily matter if you’re a writer, dancer, singer, etc. You’re good at what you do & you’re passionate about it. But, there are other areas of your chosen industry where you could involve yourself with everything that involves your talent, the entertainment industry and maybe even developing other talents? Exploring alternative ways to build your experience, network and further your career is just as vital as conditioning and marketing.

            For example, you could be an amateur female rapper, who needs a producer, studio time and marketing. So, one of the first ideas that come to my mind is to; seek employment, internship and volunteer opportunities with organizations that are conducive to a record label, entertainment publication, video production or recording studio. Being in these sort of surroundings support the goals that you have for yourself as an artist. You want to keep in mind to place yourself in atmospheres that are conducive to your goals and aspirations. Yes, it may be a different route that you didn’t intend to take. But it’s cool because you are completely surrounded by the music & entertainment industry and professionals. You will have direct access to information, resources and networking opportunities to not only learn other aspects of the industry, you’ll build relationships & obtain the opportunities you need to gain a producer, studio time, marketing… maybe even getting signed to a label J So, my point is. If life seems like it’s getting in the way of you pursuing your dreams, Get Creative! Stay positive, optimistic and know that no matter the route keep you’re ending goals in mind and you’ll win every time.

Charms Talent Agency

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First & foremost, let’s state some specifics about the artist to get a better understanding of whether or not having a manager is necessary. What does an Artist provide? An artist provides talent, creation & execution. Secondly, what does an artist need? An artist needs professional guidance, talent development/conditioning and marketing/awareness/exposure.

  At some point in every artist’s career they ponder as to whether or not they need a manager, or someone asks for their managers contact info while networking. At that moment, the artist may wonder, “Do I need a manager?” Well, let’s point out that the responsibility of a manager is to guide the artists’ career in the entertainment industry. This guidance includes addressing and maybe assistance in resolving personal issues that may affect the artists’ career as well as advising & counseling on all professional matters. You may be asking yourself, “What exactly, does that mean?” A talent manager is the artists’ friend, partner, confidante, investor and voice, at times and all at once. A manager is involved with the everyday to dos’ with their artist. Whether it’s implementing health & fitness coaching or problem solving real life decisions, a manager is fully involved with & invested in their client. It may seem like a bit much, but it’s vital that the artist is healthy, stress free & focused on their talent.

A manager also communicates with various entertainment & business professionals on the behalf of the artist to pursue performance and appearance opportunities to gain more exposure of the artists’ work. The artist is greatly benefited by this because it’s very professional and it shows other industry professionals that you take yourself seriously as a business. And that is a great precedence to set for any industry.

In addition, managers provide the artist with development resources to help the artist stay conditioned and fine-tuned. These resources can include but are not limited to, coaches & instructors to collaborate with & form a development regimen to keep the artist at their best. The benefit is the artist is able to develop & condition with a team tailored to that artist needs & specifications.

So, as we have just read, having a manager brings great benefit. But as an artist, if you feel you can wear both hats efficiently; there is no reason why you can’t give it a fair shot. Either way it’s a really good look to be a professional and organized business entity even as an artist while in pursuit of a successful career.